Department of Marketing
Cultural consumption and consumer well-being: Implications from the self-determination theory
Academics, artists and policymakers have recently been exploring the relationship between cultural participation and well-being and have suggested that promoting the consumption of cultural activities might be a route to improving consumers' perceptions of well-being. However, there is a paucity of studies that have attempted to examine the underlying mechanisms in the cultural consumption-consumer well-being link. The current study employs the self-determination theory to understand the dominant innate needs of customers in the context of cultural consumption. The aim of the research is to examine the role of self-determination mechanisms in the relationship between cultural consumption, vitality and consumer well-being. © 2013 IEEE.
Consumer well-being, Cultural consumption, Self-determination theory, Vitality
Source Publication Title
Proceedings of the 2013 Fifth International Conference on Service Science and Innovation
Siu, Noel Yee-Man, Tracy Jun-Feng Zhang, Candy Ka-Yan Ho, and Ho-Yan Kwan. "Cultural consumption and consumer well-being: Implications from the self-determination theory." Proceedings of the 2013 Fifth International Conference on Service Science and Innovation (2013): 1-4.