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Document Type

Conference Paper

Department/Unit

Department of Marketing

Title

Cultural consumption and consumer well-being: Implications from the self-determination theory

Language

English

Abstract

Academics, artists and policymakers have recently been exploring the relationship between cultural participation and well-being and have suggested that promoting the consumption of cultural activities might be a route to improving consumers' perceptions of well-being. However, there is a paucity of studies that have attempted to examine the underlying mechanisms in the cultural consumption-consumer well-being link. The current study employs the self-determination theory to understand the dominant innate needs of customers in the context of cultural consumption. The aim of the research is to examine the role of self-determination mechanisms in the relationship between cultural consumption, vitality and consumer well-being. © 2013 IEEE.

Keywords

Consumer well-being, Cultural consumption, Self-determination theory, Vitality

Publication Date

2013

Source Publication Title

Proceedings of the 2013 Fifth International Conference on Service Science and Innovation

Start Page

1

End Page

4

Conference Location

Kaohsiung, Taiwan

Publisher

IEEE

ISBN (print)

9780769549859

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