http://dx.doi.org/10.1080/13602381.2012.664950">
 

Document Type

Journal Article

Department/Unit

Department of Management

Title

Strategic symbiotic alliances and market orientation: An empirical testing in the Chinese car industry

Language

English

Abstract

Based on social capital theory, we test the effect of market orientation on the stability of strategic symbiotic alliances in China. It is predicted that firms' market orientation has a positive effect on social capital, which, in turn, has a positive effect on the stability of the large-small symbiotic alliances. Moreover, social capital also has a positive effect on the sharing of resources among the partners, which should also influence the stability of the alliance. This paper concludes with a discussion of the implications for academics and practitioners of the research. © 2013 Copyright Taylor and Francis Group, LLC.

Keywords

China, firm performance, market orientation, shared resources, social capital, symbiotic alliances

Publication Date

2013

Source Publication Title

Asia Pacific Business Review

Volume

19

Issue

1

Start Page

53

End Page

69

Publisher

Taylor & Francis

ISSN (print)

13602381

ISSN (electronic)

1743792X

This document is currently not available here.

Share

COinS