Document Type

Journal Article

Department/Unit

Department of Marketing

Title

The good old days and a better tomorrow: Historical representations and future imaginations of China during the 2008 Olympic Games

Language

English

Abstract

Based on the stereotype content model, we examined Mainland and Hong Kong Chinese' historical representations and future imaginations of China during the 2008 Beijing Olympics. Among Mainland Chinese, China's unprecedented economic growth and the resulted value competition led to the expectation of a more competent China in the future (vs now; a 'better tomorrow effect') and a perception of a warmer and more moral China in the past (vs now; the 'good old days effect'). As the Olympics proceeded, the perceived compatibility of competence and warmth/morality increased and the good old days effect diminished. Hong Kong Chinese, who also witnessed China's growth but did not directly experience the cultural implications of globalization in Mainland China, displayed the better tomorrow effect only. © 2010 The Authors. © 2010 Blackwell Publishing Ltd with the Asian Association of Social Psychology and the Japanese Group Dynamics Association.

Keywords

Better tomorrow effect, Globalization, Good old days effect, Ingroup perception, Olympic Games, Social change

Publication Date

2010

Source Publication Title

Asian Journal of Social Psychology

Volume

13

Issue

2

Start Page

118

End Page

127

Publisher

Wiley

DOI

10.1111/j.1467-839X.2010.01307.x

ISSN (print)

13672223

ISSN (electronic)

1467839X

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