Department of Marketing
The good old days and a better tomorrow: Historical representations and future imaginations of China during the 2008 Olympic Games
Based on the stereotype content model, we examined Mainland and Hong Kong Chinese' historical representations and future imaginations of China during the 2008 Beijing Olympics. Among Mainland Chinese, China's unprecedented economic growth and the resulted value competition led to the expectation of a more competent China in the future (vs now; a 'better tomorrow effect') and a perception of a warmer and more moral China in the past (vs now; the 'good old days effect'). As the Olympics proceeded, the perceived compatibility of competence and warmth/morality increased and the good old days effect diminished. Hong Kong Chinese, who also witnessed China's growth but did not directly experience the cultural implications of globalization in Mainland China, displayed the better tomorrow effect only. © 2010 The Authors. © 2010 Blackwell Publishing Ltd with the Asian Association of Social Psychology and the Japanese Group Dynamics Association.
Better tomorrow effect, Globalization, Good old days effect, Ingroup perception, Olympic Games, Social change
Source Publication Title
Asian Journal of Social Psychology
Link to Publisher's Edition
Cheng, Shirley Y. Y., Melody Manchi Chao, Jessica Kwong, Siqing Peng, Xia Chen, Yoshihisa Kashima, and Chi-yue Chiu. "The good old days and a better tomorrow: Historical representations and future imaginations of China during the 2008 Olympic Games." Asian Journal of Social Psychology 13.2 (2010): 118-127.