Document Type

Journal Article

Department/Unit

Department of Marketing

Title

The hand, the bill... or both? the role of credibility in handbill acceptance

Language

English

Publication Date

2012

Source Publication Title

Journal of Advertising Research

Volume

52

Issue

1

Start Page

128

End Page

135

Publisher

World Advertising Research Center

DOI

10.2501/JAR-52-1-128-135

Link to Publisher's Edition

http://dx.doi.org/10.2501/JAR-52-1-128-135

ISSN (print)

00218499

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