Department of Marketing
The hand, the bill... or both? the role of credibility in handbill acceptance
Source Publication Title
Journal of Advertising Research
World Advertising Research Center
Prendergast, Gerard P., King Ting Wai, and Wing Yi Cheung. "The hand, the bill... or both? the role of credibility in handbill acceptance." Journal of Advertising Research 52.1 (2012): 128-135.