Department of Finance & Decision Sciences
Why users keep answering questions in online question answering communities: A theoretical and empirical investigation
This study theorized and validated a model of knowledge sharing continuance in a special type of online community, the online question answering (Q&A) community, in which knowledge exchange is reflected mainly by asking and answering specific questions. We created a model that integrated knowledge sharing factors and knowledge self-efficacy into the expectation confirmation theory. The hypotheses derived from this model were empirically validated using an online survey conducted among users of a famous online Q&A community in China, "Yahoo! Answers China". The results suggested that users' intention to continue sharing knowledge (i.e., answering questions) was directly influenced by users' ex-post feelings as consisting of two dimensions: satisfaction, and knowledge self-efficacy. Based on the obtained results, we also found that knowledge self-efficacy and confirmation mediated the relationship between benefits and satisfaction. © 2012 Elsevier Ltd.
Benefits of answering questions, Confirmation, Continuance intention to answer questions, Knowledge self-efficacy, Online question answering communities, Satisfaction
Source Publication Title
International Journal of Information Management
Jin, Xiao-Ling, Zhongyun Zhou, Matthew K.O. Lee, and Christy M.K. Cheung. "Why users keep answering questions in online question answering communities: A theoretical and empirical investigation." International Journal of Information Management 33.1 (2013): 93-104.