Document Type

Journal Article

Department/Unit

Department of Marketing

Title

Cultural contingency in the cognitive model of entrepreneurial intention

Language

English

Abstract

This study examines the impact of individualism-collectivism orientation on the cognitive model of entrepreneurial intention in a collectivist environment (i.e., China). Using a sample of 204 MBA students from China and Hong Kong, we investigate the moderating effect of self-construal on the relationship between perceptual factors and entrepreneurial intention. The results show that the strength of perceived social norms in predicting entrepreneurial intention depends on interdependent self-construal. The resulting nonsignificance of personal attitude contradicts findings reported in individualist contexts. This study develops a sound theory to explain the cultural contingency in the cognitive model of entrepreneurial intention. © 2011 Baylor University.

Publication Date

2013

Source Publication Title

Entrepreneurship Theory and Practice

Volume

37

Issue

2

Start Page

147

End Page

173

Publisher

Wiley

DOI

10.1111/j.1540-6520.2011.00462.x

ISSN (print)

10422587

ISSN (electronic)

15406520

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