Document Type

Journal Article

Department/Unit

Department of Marketing

Title

Does delaying service-failure resolution ever make sense?

Language

English

Abstract

Conventional wisdom suggests that service providers should respond to their failures as quickly as possible. Some research, however, points out that delaying resolutions may produce highly desirable results. The study here investigates these competing views by examining under which conditions an immediate or a delaying resolution produces more positive consumer responses in term of re-patronage and negative word-of-mouth intentions. Based on the concept of service separation, this research identifies an interaction effect between service separation (separated service, non-separated service) and response timing (immediate response, delaying response) on consumers' post-consumption intention. This research also finds that the relationship between service separation-response timing interaction and consumer response is mediated by consumers' negative emotions. This study contributes to refining our understanding of consumer psychology in service recovery. Practically, the studies also enable service providers to better allocate their resources to recover different types of services' failure. © 2012.

Keywords

Delaying resolution, Immediate resolution, Service failure, Service marketing, Service recovery, Service separation

Publication Date

2-2014

Source Publication Title

Journal of Business Research

Volume

67

Issue

2

Start Page

159

End Page

166

Publisher

Elsevier

Peer Reviewed

1

DOI

10.1016/j.jbusres.2012.10.009

ISSN (print)

01482963

This document is currently not available here.

Share

COinS