Department of Marketing
Social capital and new product development outcomes: The mediating role of sensing capability in Chinese high-tech firms
This study investigates the effects of social capital (trust and power) on a high-tech firm's new product development outcomes through the leveraging of its sensing capability in an emerging market, China. A sample of high-tech firms in China is used to test the proposed relationships. Findings confirm that both trust and power in a high-tech firm's social network are significantly associated with its two new product development outcomes through sensing capability which fully mediates the relationships. © 2012 Elsevier Inc.
Emerging economy, Power, Product innovativeness, Sensing capability, Speed to market, Trust
Source Publication Title
Journal of World Business
Zhang, Junfeng, and Wei-ping Wu. "Social capital and new product development outcomes: The mediating role of sensing capability in Chinese high-tech firms." Journal of World Business 48.4 (2013): 539-548.