Document Type

Journal Article

Department/Unit

Department of Marketing

Title

Social capital and new product development outcomes: The mediating role of sensing capability in Chinese high-tech firms

Language

English

Abstract

This study investigates the effects of social capital (trust and power) on a high-tech firm's new product development outcomes through the leveraging of its sensing capability in an emerging market, China. A sample of high-tech firms in China is used to test the proposed relationships. Findings confirm that both trust and power in a high-tech firm's social network are significantly associated with its two new product development outcomes through sensing capability which fully mediates the relationships. © 2012 Elsevier Inc.

Keywords

Emerging economy, Power, Product innovativeness, Sensing capability, Speed to market, Trust

Publication Date

2013

Source Publication Title

Journal of World Business

Volume

48

Issue

4

Start Page

539

End Page

548

Publisher

Elsevier

DOI

10.1016/j.jwb.2012.09.009

Link to Publisher's Edition

http://dx.doi.org/10.1016/j.jwb.2012.09.009

ISSN (print)

10909516

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