http://dx.doi.org/10.1109/HICSS.2014.89">
 

Document Type

Conference Paper

Department/Unit

Department of Finance & Decision Sciences

Title

Explaining the development of the excessive use of massively multiplayer online games: A positive-negative reinforcement perspective

Language

English

Abstract

Despite a rising concern over this emerging global issue, theoretical understanding of the excessive use of massively multiplayer online games (MMOGs) is lacking in the mainstream IS literature. In this study, we proposed a research model to theoretically explain the development of the excessive use of MMOGs with the positive-negative reinforcement perspective. We tested our research model with 513 active users of MMOGs. Our results suggested that both positive reinforcement (i.e., perceived enjoyment and the associated positive affect) and negative reinforcement (i.e., withdrawal and the associated negative affect) have strong influence over the development of the excessive use of MMOGs. This study provided a theoretical explanation of the excessive use of MMOGs and implications to researchers and practitioners. © 2014 IEEE.

Keywords

Addiction, Affect, Excessive use, Massively multiplayer online games, Perceived enjoyment, Positive-negative reinforcement, Withdrawal

Publication Date

2014

Source Publication Title

Proceedings of the 47th Annual Hawaii International Conference on System Sciences

Start Page

668

End Page

677

Conference Location

Waikoloa, United States

Publisher

IEEE

ISBN (print)

9781479925049

This document is currently not available here.

Share

COinS