Document Type

Book Chapter

Department/Unit

Department of Finance and Decision Sciences

Title

Gender Differences in the Continuance of Online Social Networks

Language

English

Abstract

Social network sites (SNS) have become increasingly popular in the past few years benefiting from the rapid growth of Web 2.0 applications. However, research on the adoption and usage of SNS is limited. In this study, we attempt to understand users' continuance intention to use SNS and investigate the role of gender. A research model was developed and tested with 213 respondents from an online survey. The results confirm that users' continuance intention to use SNS is strongly determined by satisfaction. The effect of disconfirmation of maintaining offline contacts on satisfaction is more important for women, while the effect of disconfirmation of entertainment is more salient for men. Implications of this study for both researchers and practitioners are discussed. © 2009 Springer Berlin Heidelberg.

Keywords

Continuance Intention, Expectation Disconfirmation Theory, Gender, Online Social Networks, Satisfaction

Publication Date

2009

Source Publication Title

Best Practices for the Knowledge Society. Knowledge, Learning, Development and Technology for All

Editors

Miltiadis D. Lytras, Patricia Ordonez de Pablos, Ernesto Damiani ;David Avison ; Ambjörn Naeve ; David G. Horner

Volume

49

Start Page

216

End Page

225

Series Title

Communications in Computer and Information Science

Publisher

Springer Berlin Heidelberg

DOI

10.1007/978-3-642-04757-2_24

ISSN (print)

18650929

ISBN (print)

978-3-642-04756-5

ISBN (electronic)

978-3-642-04757-2

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