Document Type

Journal Article

Department/Unit

Department of Management

Title

Geely automotive's acquisition of volvo

Language

English

Abstract

© 2015 World Scientific Publishing Co. The case describes Geely Automotive's strategy to grow from an unknown Chinese refrigerator manufacturer into a global international player. A big step toward Geely's internationalization was its acquisition of Volvo Car Corporation in 2010. The acquisition prompted the largest profits and most intense technology transfer in Geely's history. But it also created conflicts between the two merging organizations including differences over leadership style, resource sharing, and branding strategy. The case discusses the synergies and challenges encountered by Geely and Volvo and illustrates the details of the acquisition. The case also provides lessons for other enterprises from emerging economies that are increasingly wishing to expand to well-developed markets such as America and Europe.

Publication Date

2015

Source Publication Title

Asian Case Research Journal

Volume

19

Issue

1

Start Page

183

End Page

202

Publisher

World Scientific Publishing

DOI

10.1142/S0218927515500078

Link to Publisher's Edition

http://dx.doi.org/10.1142/S0218927515500078

ISSN (print)

02189275

ISSN (electronic)

17936772

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