Document Type

Journal Article

Department/Unit

Department of Finance and Decision Sciences

Title

User satisfaction with microblogging: Information dissemination versus social networking

Language

English

Abstract

© 2015 ASIS&T Microblogging is growing in popularity and significance. Although many researchers have attempted to explain why and how people use this new medium, previous studies have produced relatively inconclusive results. For instance, in most of these studies, microblogging has been considered a social networking activity; however, quantitative analyses of microblogging usage have shown that people use microblogging as an information-broadcasting platform. In this study, we identified the factors that drive microblogging and which of them lead to user satisfaction. We developed a theoretical framework and then empirically validated the factors and the emergent mechanisms (value evaluation processes). We empirically tested our research model using a sample of 230 microbloggers, and the results showed that content and technology gratifications are the two key factors that drive user satisfaction with microblogging. That is, it is the value of information dissemination rather than social networking that makes people feel satisfied with the use of microblogging. We believe that this study will generate interest among researchers in social media. The results also provide platform administrators with insights into how people use microblogging and why they are satisfied with the technology.

Keywords

information dissemination, social networking, user satisfaction

Publication Date

2016

Source Publication Title

Journal of the Association for Information Science and Technology

Volume

67

Issue

1

Start Page

56

End Page

70

Publisher

Wiley

DOI

10.1002/asi.23371

Link to Publisher's Edition

http://dx.doi.org/10.1002/asi.23371

ISSN (print)

23301635

ISSN (electronic)

23301643

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