Document Type

Journal Article

Department/Unit

Department of Finance and Decision Sciences

Title

Understanding consumer trust in Internet shopping: A multidisciplinary approach

Language

English

Abstract

The importance of trust in building and maintaining consumer relationships in the online environment is widely accepted in the Information Systems literature. A key challenge for researchers is to identify antecedent variables that engender consumer trust in Internet shopping. This paper adopts a multidisciplinary approach and develops an integrative model of consumer trust in Internet shopping through synthesizing the three diverse trust literatures. The social psychological perspective guides us to include perceived trustworthiness of Internet merchants as the key determinant of consumer trust in Internet shopping. The sociological view-point suggests the inclusion of legal framework and third-party recognition in the research model. The views of personality theorists postulate a direct effect of propensity to trust on consumer trust in Internet shopping. The results of this study provide strong support for the research model and research hypotheses, and the high explanatory power illustrates the complementarity of the three streams of research on trust. This paper contributes to the conceptual and empirical understanding of consumer trust in Internet shopping. Implications of this study are noteworthy for both researchers and practitioners. © 2006 Wiley Periodicals, Inc.

Publication Date

2006

Source Publication Title

Journal of the American Society for Information Science and Technology

Volume

57

Issue

4

Start Page

479

End Page

492

Publisher

Wiley

DOI

10.1002/asi.20312

Link to Publisher's Edition

http://dx.doi.org/10.1002/asi.20312

ISSN (print)

15322882

ISSN (electronic)

15322890

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