http://dx.doi.org/10.1016/j.im.2003.10.007">
 

Document Type

Journal Article

Department/Unit

Department of Finance & Decision Sciences

Title

Acceptance of Internet-based Learning Medium: The Role of Extrinsic and Intrinsic Motivation

Language

English

Abstract

This study is one of the few attempts to investigate students' acceptance of an Internet-based learning medium (ILM). By integrating a motivational perspective into the technology acceptance model, our model captured both extrinsic (perceived usefulness and ease of use) and intrinsic (perceived enjoyment) motivators for explaining students' intention to use the new learning medium. Data collected from 544 undergraduate students were examined through the LISREL VIII framework. The results showed that both perceived usefulness and perceived enjoyment significantly and directly impacted their intention to use ILM. Surprisingly, perceive ease of use did not posit a significant impact on student attitude or intention towards ILM usage. Implications of this study are important for both researchers and practitioners. © 2004 Elsevier B.V. All rights reserved.

Keywords

Design of Internet-based learning systems, Extrinsic motivation, Internet-based information systems acceptance, Internet-based learning medium, Intrinsic motivation, Perceived enjoyment, Perceived usefulness, Technology acceptance model

Publication Date

2005

Source Publication Title

Information and Management

Volume

42

Issue

8

Start Page

1095

End Page

1104

Publisher

Elsevier

ISSN (print)

15392937

ISSN (electronic)

15392929

This document is currently not available here.

Share

COinS