http://dx.doi.org/10.1016/j.ijresmar.2014.02.002">
 

Document Type

Journal Article

Department/Unit

Department of Marketing

Title

Comment: Leveraging sport events over time: A comparison of sponsorship and sport event advertising

Language

English

Publication Date

2014

Source Publication Title

International Journal of Research in Marketing

Volume

31

Issue

1

Start Page

33

End Page

34

Publisher

Elsevier

ISSN (print)

01678116

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