http://dx.doi.org/10.1007/978-3-8349-6006-1_20">
 

Document Type

Book Chapter

Department/Unit

Department of Communication Studies

Title

A cross-cultural and gender-specific examination of consumer skepticism toward advertising in general vs. pharmaceutical advertising – empirical evidence from the U.S., Germany and China (Hong Kong)

Language

English

Publication Date

2010

Source Publication Title

Advances in advertising research: Cutting edge international research

Editors

Terlutter, Ralf ; Diehl, Sandra ; Okazaki, Shintaro

Volume

1

Start Page

297

End Page

312

Publisher

Gabler

ISBN (print)

9780834921116

ISBN (electronic)

9783834960061

This document is currently not available here.

Share

COinS