Document Type

Book Chapter

Department/Unit

Department of Communication Studies

Title

Case study 1b: Regulation of advertising to children in China

Language

English

Publication Date

2012

Source Publication Title

Advertising: An integrated marketing communication perspective

Editors

Belch, George ; Belch, Michael ; Kerr, Gayle ; Powell, Irene

Edition

2e

Start Page

82

End Page

85

Publisher

McGraw-Hill Australia

ISBN (print)

9780070997981

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