Document Type

Book Chapter

Department/Unit

Department of Communication Studies

Title

Case study 3b: Standard chartered bank and the sponsorship of the Hong Kong marathon

Language

English

Publication Date

2012

Source Publication Title

Advertising: An integrated marketing communication perspective

Editors

Belch, George ; Belch, Michael ; Kerr, Gayle ; Powell, Irene

Edition

2e

Start Page

453

End Page

455

Publisher

McGraw-Hill Australia

ISBN (print)

9780070997981

This document is currently not available here.

Share

COinS