http://dx.doi.org/10.1093/acprof:oso/9780199608157.003.0014">
 

Document Type

Book Chapter

Department/Unit

Department of Communication Studies

Title

Music in television advertising and other persuasive media

Language

English

Publication Date

2013

Source Publication Title

Psychology of music in multimedia

Editors

Tan, Siu-Lan ; Cohen, Annabel J. ; Lipscomb, Scott D. ; Kendall, Roger A.

Start Page

315

End Page

338

Publisher

Oxford University Press

ISBN (print)

9780199608157

This document is currently not available here.

Share

COinS