Document Type

Book Chapter

Department/Unit

Department of Communication Studies

Title

Viral propagation of consumer- or marketer-generated messages

Language

English

Publication Date

2013

Source Publication Title

The routledge companion to digital consumption

Editors

Belk, Russell W. ; Llamas, Rosa

Start Page

273

End Page

283

Series Title

Routledge companions in business, management and accounting

Publisher

Routledge

ISBN (print)

9780415679923

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