Document Type

Book Chapter

Department/Unit

Department of Communication Studies

Title

Case study: Psychographics of adolescent girls in Hong Kong and Shanghai

Language

English

Publication Date

2014

Source Publication Title

Consumer behaviour : Implications for marketing strategy

Editors

Quester, Pascale ; Pettigrew, Simone ; Kopanidis, Foula ; Hill, Sally Rao ; Hawkins, Del I.

Edition

7th

Start Page

559

End Page

562

Publisher

McGraw-Hill Education

ISBN (print)

9781743076811

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