Document Type

Book Chapter

Department/Unit

Department of Marketing

Title

Culture and brand iconicity

Language

English

Publication Date

2015

Source Publication Title

Handbook of culture and consumer behavior

Editors

Ng, Sharon ; Lee, Angela Y.

Start Page

274

End Page

296

Series Title

Frontiers of culture and psychology

Publisher

Oxford University Press

DOI

10.1093/acprof:oso/9780199388516.003.0013

ISBN (print)

9780199388516

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