Document Type

Book Chapter

Department/Unit

Department of Communication Studies

Title

Factoring culture into relationship management theory: Cultivation strategies and traditional Chinese value orientations

Language

English

Publication Date

2015

Source Publication Title

Public relations as relationship management a relational approach to the study and practice of public relations

Editors

Ki, Eyun-Jung ; Kim, Jeong-Nam ; Ledingham, John A.

Edition

2

Start Page

217

End Page

239

Series Title

Routledge communication series

Publisher

Routledge

ISBN (print)

9781138853829

ISBN (electronic)

9781315719559

This document is currently not available here.

Share

COinS