Document Type

Book Chapter

Department/Unit

Department of Marketing

Title

Grassroots sport: Achieving corporate social responsibility through sponsorship

Language

English

Publication Date

2016

Source Publication Title

Routledge handbook of sports marketing

Editors

Chadwick, Simon ; Chanavat, Nicolas ; Desbordes, Michel

Start Page

317

End Page

326

Series Title

Routledge international handbooks

Publisher

Routledge

ISBN (print)

9781138823518

ISBN (electronic)

9781315742021

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