Document Type

Book Chapter

Department/Unit

Department of Communication Studies

Title

A gender portrayal of children’s television commercials in mainland China

Language

English

Publication Date

2006

Source Publication Title

International advertising and communication: Current insights and empirical findings

Editors

Diehl, Sandra ; Terlutter, Ralf

Start Page

319

End Page

341

Series Title

Gabler Edition Wissenschaft., Forschungsgruppe Konsum und Verhalten.

Publisher

DUV

DOI

10.1007/3-8350-5702-2_17

Link to Publisher's Edition

http://dx.doi.org/10.1007/3-8350-5702-2_17

ISBN (print)

9783835004559

ISBN (electronic)

9783835057029

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