Document Type

Conference Paper

Department/Unit

Academy of Film

Title

Branded to sell: Wenyi and early Chinese film marketing

Language

English

Publication Date

2012

Source Publication Title

Communication & Mass Media Abstracts Tenth Annual International Conference on Communication and Mass Media 14-17 May 2012, Athens, Greece

Start Page

77

End Page

77

Conference Location

Athens, Greece

Publisher

Athens Institute for Education and Research

ISBN (print)

9789609549813

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