Document Type

Conference Paper

Department/Unit

Department of Marketing

Title

A multi-wave, multi-source study on a moderated mediation model of market orientation in China

Language

English

Publication Date

2011

Source Publication Title

Proceedings of the 53rd Annual Meeting of the Academy of International Business "International Business for Sustainable World Development"

Start Page

21

End Page

21

Conference Location

Nagoya, Japan

Publisher

Academy of International Business

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