Document Type

Conference Paper

Department/Unit

Department of Finance and Decision Sciences

Title

Building trust in online shopping: The moderating effect of individualism and collectivism

Language

English

Publication Date

2009

Source Publication Title

The 9th International Conference on Electronic Business, Macau, November 30 - December 4, 2009

Start Page

527

End Page

534

Conference Location

Macau, China

Publisher

n.a.

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