Document Type

Conference Paper

Authors

Ziqi Liao

Department/Unit

Department of Finance and Decision Sciences

Title

Consumer expectations of emerging e-storefronts: An empirical study in Hong Kong

Language

English

Publication Date

2011

Source Publication Title

Proceedings of The 15th Biennial World Marketing Congress: The Customer is NOT Always Right?! Marketing Orientations in a Dynamic Business World

Start Page

724

End Page

725

Conference Location

Reims, France

Publisher

Academy of Marketing Science

DOI

10.1007/978-3-319-50008-9_190

ISSN (print)

23636165

ISBN (print)

978-3-319-50006-5

ISBN (electronic)

978-3-319-50008-9

This document is currently not available here.

Share

COinS