Department of Marketing
Customer relationship investment, Renqing and relationship commitment
Source Publication Title
Academy of Marketing Conference 2010
Coventry, United Kingdom
Shi, Guicheng, Yi-Zheng Shi, Kit Kwong Allan Chan, Matthew Tingchi Liu, and Kim-Shyan Fam. "Customer relationship investment, Renqing and relationship commitment." Academy of Marketing Conference 2010 (2010).