Document Type

Conference Paper

Department/Unit

Department of Marketing

Title

Emotion regulation: Cognitive and affective consequences for fund-raising advertisements

Language

English

Publication Date

2012

Source Publication Title

Marketing: catching the technology wave : Academy of Marketing Conference 2-5 July 2012

Start Page

1

End Page

5

Conference Location

Southampton, United Kingdom

Publisher

n.a.

ISBN (print)

9780854329472

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