Document Type

Conference Paper

Department/Unit

Department of Marketing

Title

How is customer relationship investment transformed into relationship commitment: The case of China

Language

English

Publication Date

2010

Source Publication Title

ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference

Conference Location

Christchurch, New Zealand

Publisher

n.a.

ISBN (print)

9780473178208

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