http://dx.doi.org/10.1007/978-3-319-50008-9_89">
 

Document Type

Conference Paper

Department/Unit

Department of Marketing

Title

Marketing-oriented entrepreneurial self efficacy, self-construal and entrepreneurial intention in a collectivist economy

Language

English

Publication Date

2011

Source Publication Title

Proceedings of The 15th Biennial World Marketing Congress: The Customer is NOT Always Right?! Marketing Orientations in a Dynamic Business World

Start Page

344

End Page

344

Conference Location

Reims, France

Publisher

Academy of Marketing Science

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