Document Type

Conference Paper

Department/Unit

Department of Marketing

Title

Promoting the effective use of counterfactual generation to tackle negative consumption

Language

English

Publication Date

2010

Source Publication Title

Think big: Big ideas, big findings

Start Page

489

End Page

489

Conference Location

Florida, United States

Publisher

Association for Consumer Research

ISBN (print)

9780915552672

This document is currently not available here.

Share

COinS