Document Type

Conference Paper

Department/Unit

Department of Marketing

Title

Social responsibility climate as a double-edged sword: How employee-perceived social responsibility climate shapes the meaning of their voluntary work?

Language

English

Abstract

Given the preponderance of corporate social responsibility initiatives across the corporate landscape and the correspondingly escalating demand for volunteers who participate in these initiatives, a need exists to better understand how to effectively motivate their voluntary engagement with tasks. Against this backdrop, this study argues the need to enhance their volunteer work meanings. We hypothesize that pride in volunteer work and volunteering as a calling are determinants of perceptions of the meaningfulness of volunteer work. In addition, we reveal that an organization's social responsibility climate (SRC) is a key moderator in these relationships. Interestingly, an SRC is a double-edged sword such that it strengthens the relationship between meaning and pride, yet weakens the relationship between meaning and calling. Findings are discussed, along with managerial implications and future research directions. © 2013 Springer Science+Business Media Dordrecht.

Keywords

Calling, Climate, Corporate social responsibility, Employee volunteerism, Pride, Volunteer work meaning

Publication Date

2010

Source Publication Title

The 3rd World Business Ethics Forum: ACE Accountability, Credibility, & Ethicality

Conference Location

Macau, China

Publisher

n.a.

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