Document Type

Conference Paper

Department/Unit

Department of Finance & Decision Sciences

Title

The effectiveness of electronic word-of-mouth communication: A literature analysis

Language

English

Publication Date

2010

Source Publication Title

The 23rd Bled eConference eTrust: Implications for the Individual, Enterprises and Society Proceedings

Start Page

329

End Page

345

Conference Location

Bled, Slovenia

Publisher

Moderna organizacija

ISBN (print)

9789612322403

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