Document Type

Conference Paper

Department/Unit

Department of Marketing

Title

The ethics of advertising: the impact of self-relevance of the comparison dimension and social comparison orientation on consumers' purchase behavior

Language

English

Publication Date

2010

Source Publication Title

The 3rd World Business Ethics Forum: ACE Accountability, Credibility, & Ethicality

Conference Location

Macau, China

Publisher

n.a.

This document is currently not available here.

Share

COinS