Document Type

Conference Paper

Department/Unit

Department of Marketing

Title

The moderating effects of customer predisposition characteristics in service experience: Imaginary orientation and participation desirability

Language

English

Publication Date

2010

Source Publication Title

AMA Summer Educators Conference 2010 : Enhancing knowledge development in marketing, Boston, Massachusetts, USA, 13-16 August, 2010

Start Page

431

End Page

432

Conference Location

Boston, United States

Publisher

American Marketing Association

ISBN (print)

9781617822537

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