Document Type

Conference Paper

Department/Unit

Department of Marketing

Title

Affect as the central mechanism of image transfer: Association alone is not enough

Language

English

Publication Date

2014

Source Publication Title

Leveraging new technologies to create value ; AMA Summer Educators' Conference 2014 ; AMA educators proceedings volume 25 ; San Francisco, California, 1 - 3 August 2014

Start Page

67

End Page

68

Conference Location

San Francisco, United States

Publisher

NY Curran Associates 2015

ISBN (print)

9781634398848

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