Document Type

Conference Paper

Department/Unit

Department of Education Studies

Title

Teasing out need for affiliation and need for control in preference for anthropomorphized products

Language

English

Publication Date

2014

Source Publication Title

2014 North American Conference of the Association for Consumer Research

Start Page

777

End Page

777

Conference Location

Baltimore, United States

Publisher

Association for Consumer Research; 1999

ISSN (print)

00989258

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