Document Type

Conference Paper

Department/Unit

Department of Finance and Decision Sciences

Title

Do Actions Speak Louder than Voices? The Impact of Observational Learning and Electronic Word of Mouth on Consumer Purchase Decisions and the Moderating Role of Consumer Expertise.

Language

English

Publication Date

2011

Source Publication Title

The Tenth Annual Pre-ICIS Workshop on HCI Research in MIS

Conference Location

Shanghai, China

Publisher

n.a.

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