Document Type

Journal Article

Department/Unit

Department of Journalism

Title

Media education initiatives by media organizations: The uses of media literacy in Hong Kong media

Language

English

Abstract

As more media organizations have engaged in media education, this paper investigates the goals and practices of these activities. This article coins media education initiatives by media organizations with the term media-organization media literacy (MOML). Four MOML projects in Hong Kong were selected for examination. Built on critical theory of literacy, it argues that the meaning of media literacy cannot be separated from the social institution in which it is practiced or the social processes whereby practitioners acquire it. The article conceptualizes the “use” of MOML through taking account of both the structural principles of the media organizations and the agency effort of the media practitioners. Findings show that how the MOML programs are used is the result of the structuration process conducted in the media organization setting. It rejects the simple notion that MOML programs are generally dominated by media organizations’ commercial motive.

Keywords

media organization, use of literacy, Hong Kong, media education, media-organization media literacy

Publication Date

2014

Source Publication Title

Journalism and Mass Communication Educator

Volume

69

Issue

2

Start Page

127

End Page

145

Publisher

SAGE Publications

DOI

10.1177/1077695813517884

Link to Publisher's Edition

http://dx.doi.org/10.1177/1077695813517884

ISSN (print)

10776958

ISSN (electronic)

21614326

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