http://dx.doi.org/10.1080/10641734.2010.10505287">
 

Document Type

Journal Article

Department/Unit

Department of Marketing

Title

Antecedents to advertising avoidance in China

Language

English

Publication Date

2010

Source Publication Title

Journal of Current Issues and Research in Advertising

Volume

32

Issue

2

Start Page

87

End Page

100

Publisher

Taylor & Francis

ISSN (print)

10641734

ISSN (electronic)

21647313

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