Department of Marketing
Antecedents to advertising avoidance in China
Source Publication Title
Journal of Current Issues and Research in Advertising
Taylor & Francis
Link to Publisher's Edition
Prendergast, Gerard Paul Joseph, Wah Leung Cheung, and Douglas West. "Antecedents to advertising avoidance in China." Journal of Current Issues and Research in Advertising 32.2 (2010): 87-100.