Document Type

Journal Article

Department/Unit

Department of Marketing

Title

Linking sports sponsorship with purchase intentions: Team performance, stars, and the moderating role of team identification

Language

English

Publication Date

2011

Source Publication Title

European Journal of Marketing

Volume

45

Issue

4

Start Page

551

End Page

566

Publisher

Emerald

DOI

10.1108/03090561111111334

Link to Publisher's Edition

http://dx.doi.org/10.1108/03090561111111334

ISSN (print)

03090566

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