Document Type

Journal Article

Department/Unit

Department of Marketing

Title

Online word of mouth and consumer purchase intentions

Language

English

Publication Date

2010

Source Publication Title

International Journal of Advertising

Volume

29

Issue

5

Start Page

687

End Page

708

Publisher

World Advertising Research Center

DOI

10.2501/S0265048710201427

Link to Publisher's Edition

http://dx.doi.org/10.2501/S0265048710201427

ISSN (print)

02650487

ISSN (electronic)

02650487

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