http://dx.doi.org/10.2501/IJA-32-1-085-100">
 

Document Type

Journal Article

Department/Unit

Department of Marketing

Title

Rational and irrational influences on lucky draw participation

Language

English

Publication Date

2013

Source Publication Title

International Journal of Advertising

Volume

32

Issue

1

Start Page

85

End Page

100

Publisher

World Advertising Research Center

ISSN (print)

02650487

ISSN (electronic)

02650487

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