Document Type

Journal Article

Department/Unit

Department of Marketing

Title

企业创建自主品牌关键影响因素动态演化的实地研究——基于广州12家企业个案现场访谈数据的质性分析

Language

Chinese

Publication Date

2013

Source Publication Title

管理世界 = Management World

Volume

6

Start Page

111

End Page

127

Publisher

管理世界杂志社

ISSN (print)

10025502

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