http://dx.doi.org/10.1057/jma.2014.9">
 

Document Type

Journal Article

Department/Unit

Department of Finance & Decision Sciences

Title

Antecedents and consequences of customer engagement in online brand communities

Language

English

Publication Date

2014

Source Publication Title

Journal of Marketing Analytics

Volume

2

Start Page

81

End Page

97

Publisher

Palgrave Macmillan

ISSN (print)

20503326

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