Document Type

Journal Article

Department/Unit

Office of the President and Vice-Chancellor

Title

Integrate congruity paradigm into sport consumer inquiry: Evaluation of mimic brand of sport product

Language

English

Publication Date

2015

Source Publication Title

康樂動向 = Hong Kong Recreation Review

Volume

27

Start Page

12

End Page

18

Publisher

香港康樂管理協會 = Hong Kong Recreation Management Association

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