Document Type

Journal Article

Department/Unit

Department of Journalism

Title

Media exposure and fashion involvement in China: A model of analysis

Language

English

Abstract

This study investigates the relationship between media exposure and fashion involvement in Chinese society with a conceptual model of analysis that incorporates aspects of lifestyle, materialistic value, and peer pressure. Analyses of survey data from a probability sample of 500 randomly selected respondents indicate that fashion involvement is a function of fashion magazine reading and fashion website browsing, lifestyle aspirations, perception of success, and peer influence.

Publication Date

2014

Source Publication Title

China Media Research = 中国传媒研究

Volume

10

Issue

3

Start Page

53

End Page

63

Publisher

China Media Report

ISSN (print)

1556889X

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